Mainstream TV Networks vs OTT Services: The Evolution of Competition and the Next Generation of New Content, within the Context of Diverse Viewer Demands and Ongoing Competition

Linear TV networks have long been recognized as established television models, relying on scheduled programming via public channels. In contrast, digital services operate on ad-supported systems, with Netflix, Disney+, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between conventional TV networks and streaming

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